thanks for the LOVE!!

we would love to thank BeautyandWellBeing for spotlighting us as one of the 10 favorite brands in the Sports/Yoga/Casual Fitness Apparel market! With hundreds of brands to choose from, it definitely feels like a big honor!!  In the article they include a picture of our Women's Long Body Hoodie (in Royal Blue). Again, thanks!!  

4-RTH SPRING 2015 PHOTOSHOOT VIDEO

Venice Beach Yogi Tony G spotted wearing 4-rth Black Cuffed Yoga Pants

Chris Daughtry in 4-rth for Muscle & Fitness Magazine

4-rth is thrilled to announce that International Music sensation Chris Daughtry can soon be seen in a full 5-page spread in Muscle & Fitness Magazine wearing none other than his favorite American made clothes:4-rth organic clothing!!  

Yogi Brian Aganad

Yoga Instructor Brian Aganad, who mostly practices & teaches Vinyasa Flow Yoga at Avalon Yoga Center, sends us some amazing pictures of himself in several Mayurasana poses wearing 4-rth mens yogapants! Mayurasana, or "peacock" poses are obviously extremely difficult & we recommend you NOT try this at home! ;).

Global Warming And Dangerous Carbon Dioxide Buildup

WHAT IS GLOBAL WARMING?Carbon dioxide and other gases warm the surface of the planet naturally by trapping solar heat in the atmosphere. This is a good thing because it keeps our planet habitable. However, by burning fossil fuels such as coal, gas and oil and clearing forests we have dramatically increased the amount of carbon dioxide in the Earth’s atmosphere and temperatures are rising. The vast majority of scientists agree that global warming is real, it’s already happening and that it is the result of our activities and not a natural occurrence. The evidence is overwhelming and undeniable.

Lisa Ling Supports 4-rth At Santa Monica Eco Gift Festival

Good friend Lisa Ling came out today to support 4-rth sustainable fashion and buy some of my yoga apparel at the annual Santa Monica eco gift festival. Her favorite items are the Organic Cotton Capris and the Yoga Training Shorts. Lisa even commented: “I look damn cute in my 4-rth yoga shorts!”  

Small Town USA Learns About Eco Friendly Clothing And Earth Friendly Consumption

hi… writing today from a small, virtually unknown town in Ohio…. what we here at 4-rth can tell you is that very few people have heard the term “eco-friendly” or "green." much less can they summarize what it stands for or means! I have educated a few people today with some basics on sustainability — such as what it means to use organic cotton for sustainable clothes, and why earth-friendly consumption is ever more important. I can only hope the word spreads — as they all seemed very enthusiastic about my products with intent to purchase! Wow, thanks small town Ohio!  Heading back to LA on Tuesday….

Yogi Master Loves His 4-rth!

Yogi Master Dario Ceaselessly Unfolding currently wearing "his favorite -- white" eco-track pants from 4-rth sustainable fashion made & designed in sunny Los Angeles, CA in eco-friendly Modal.

4-rth is Number ONE with Amazon!

how excited are we to be NO 1 with AMAZON: AMAZON SELLER RANK: #1 in Clothing > Novelty & Special Use > Sports Clothing > Clothing > Men > Shorts http://www.4-rth.com/eco-track-short-sun-orange.html

New Cuffed Yoga Pant & Color!

4-rth sustainable fashion is presenting a new core color to our collection – Cinnabar! This cinnamon red will be available in all of the men’s basic items, including the Eco-Track Pant, Eco-Track Short, Fusion Gym Short, Crossover Hoodie, Thermal V-Neck, Hybrid V-Neck, and Cuffed Yoga Pants for men.

Sustainable Environmental Friendly Website

4-rth has discovered an AMAZING web site that is the work of YALE University’s School of Forestry &Environmental Studies. I’m attaching a direct link here about a story that details how the planet’s warming via primarily US & other industrialized countries is DIRECTLY impacting the survival of the world’s mountain-top glaciers which is the primary source of drinking water for billions of people all over the world. Sadly, millions of people who have had little to NO impact on the planets carbon footprint will be the FIRST to suffer & the LEAST capable of adapting — those S. Americans who live off the glaciers in the Andes. This is not sustainable. Check this out! http://www.e360.yale.edu/content/feature.msp?id=2139

Natural Safe Clean Drinking Water….A Human Right?

The United Nations General Assembly is considering an historic draft resolution recognizing the human right to “safe and clean drinking water and sanitation” initiated by the Bolivian government. Other member states have been consulted on the resolution and the final text is expected to be presented to the President of the General Assembly, for tabling by the end of July.

Eva Longoria And Doug Donehoo At Los Angeles Restaurant Opening

4-rth yoga-apparel founder Doug Donehoo pictured with model/friend Wilson Cruz and Eva Longoria at the opening of a new, eco-friendly restaurant in downtown Los Angeles. Eva was so nice. It was a great night and a lot of fun to see so many celebs at this opening.

4-rth LA Dodgers And Fox 11 News Yoga Workout

4-rth sustainable fashion spent a FUN day doing YOGA with members of the Los Angeles Dodgers baseball team including Dodgers heartthrob Andre Ethier. Also on hand were Fox 11 News anchor (and friend!) Christine Devine (also pictured). There were several hundred hardcore fans of the Dodgers on hand for the event held ON THE FIELD of Dodgers Stadium in Los Angeles! Furthermore, Andre Ethier was wearing 4-rth shorts (size XL of course!)  

NRDC Helps Environment By Fighting Florida Everglades Mining Project

ONE of the reasons i LOVE the NRDC sooooo much! www.NRDC.org Subject: NRDC blocks disastrous Everglades mining scheme! I am thrilled to report a major victory in our long courtroom battle to block one of the Bush administration’s most dangerous attacks on the environment: a proposed massive rock mining project in Florida’s fragile Everglades.  

College Democrats follow 4-rth on Twitter!

Well, 4-rth sustainable fashion is super excited to see that the College Democrats of America -- the official youth branch of the Democratic National Committee (the DNC) -- is now following 4-rth sustainableyoga fashion & eco-friendly sportswear apparel on Twitter. Via Twitter, 4-rth routinely announces matters such as 1st time sales in new countries all over the world, but also important updates on the status of sustainability & environmental topics that are often related to politics. Anyway, I want to personally THANK all the college Dems who follow our tweets -- stay tuned for more important updates! The College Dems can be found here: http://twitter.com/#!/CollegeDems. While 4-rth can be found here:http://twitter.com/#!/4rth.

4-rth "4" Japan

On 4/27/2011, 4-rth's founder Doug Donehoo donated several yoga clothing items for a silent auction to benefit Japan - which was recently devastated by a 9.0 Earthquake and ravaging tsunami & subsequent nuclear disaster. Having spent time in Japan, Doug felt personally connected to the devastation there & was delighted to use 4-rth's sustainable fashion '4' another good cause!

4-rth Supports the EPA

Toxins like mercury, along with dioxins, acid gases, and other heavy metals, are poisoning our air. That's why we're supporting the EPA's efforts to impose new rules on power plants that would dramatically reduce the amount of mercury and other toxins released into the atmosphere. www.repoweramerica.org www.edf.org

4-rth Made in Los Angeles

97% of all apparel bought each year in the USA is manufactured abroad -- most often in horrific, un-sustainable conditions with dire consequences 4 the environment, the planet & its ecosystem.  100% of 4-rth's fabric, and all Yoga apparel & related trims, are proudly made in downtown Los Angeles -- in the iconic fashion district!