Google Behind Solar Power
4-rth sustainable fashion is excited to hear that Google will invest $280 Million in an American company named SolarCity. The investment will be used to put Solar Powered rooftop panels on about 9,000 homes. This alone will increase the total # of households using solar power by about 10% to 90,000 homes. As 4-rth mentioned in a previous blog, it takes only 8 MINUTES for the Sun to deliver the planet's entire energy need! Apparently, the biggest impediment to "installed" solar power on rooftops has been the upfront cost.SolarCity absorbs this cost & then leases the solar panels to the homeowner at a price that would be less than their electricity bill. Everybody wins, especially the environment!
Continue reading ›4-rth & Elevation Fitness to Partner Up
4-rth sustainable fashion is excited to partner up with Los Angeles-based Elevation Fitness. 4-rth will be providing eco-friendly apparel to Elevation for their incredible fitness staff in addition to their new clients when signing up as members. 4-rth will also have a small but exclusive retail presence in their newly designed facility to open up this summer on Sunset Boulevard.
Continue reading ›4-rth huge fan of NRDC Biogems
4-rth sustainable & eco-friendly fashion is STRONGLY behind the efforts & mission of the NRDC Biogems defenders. Please check them out and become an active member simply by E-signing their electronic petitions which are correlated & submitted to Congress. Your participation is via Email and is really easy therefore to take action in your democracy and help support environmental efforts! http://www.savebiogems.org/ 4-rth is dedicated to the sustainable production of environmentally friendly fibers into an apparel line that focuses on Yoga, Pilates, Running, Tennis, & other highly active sports activities.
Continue reading ›HBO True Blood's Lauren Bowles & 4-rth Clothing
One of the Stars of HBO's hit series True Blood has requested the eco-friendly Yoga & Pilates clothing of 4-rth sustainable fashion. 4-rth is dedicated to awareness of the environment & the clothing industry's impact on it. From the Stars' publicist: "Lauren Bowles is an actress on HBO's hit series True Blood. Her character, Holly Cleary, is Bon Temps first resident witch and Merlotte's newest waitress. This is a big and exciting season for the witches of Bon Temps as it focuses on their face off with the vampires. In addition to being a full time mother, wife and actress, Lauren is a yoga fanatic. Despite her busy lifestyle, she incorporates yoga into her everyday life by taking classes several times a week at three different studios in L.A."
Continue reading ›International Green Awards now following 4-rth!
The London-based International Green Awards was founded in 2006 to critical acclaim. From their feed: Launched in 2006 to critical acclaim, the INTERNATIONAL GREEN AWARDS™ were set up to recognise and reward creative work in sustainability. greenawards.com. Now following 4-rth eco-friendly apparel & fashion on Twitter.
Continue reading ›Global Warming and Climate Change
the area covered by arctic sea ice has reached its LOWEST level since recordings began... while temps there have increased more than TWICE as fast as the planet at large. also, CORAL REEFS are on course to be the 1st eco-system that human activity eliminates entirely from the planet. Human activity from a Western standpoint is clearly un-sustainable to the planet using 19th century energy methodology. www.stoptar.org
Continue reading ›Occupy Wall Street Hits LA
Check out this Video clip of me being interviewed -- about why I came to the kick off of the Occupy LAdemonstration on October 1st in downtown Los Angeles at City Hall. (I appear @ 2:43) http://www.youtube.com/watch?v=OF-FlhbQlBw&feature=player_embedded
Continue reading ›Yoga and Yogis in Portland
4-rth sustainable fashion has touched a cord with the Yoga community in Portland, Oregon. As Yogi Roots founder, Gregory Jamiel, put it: "I (along with 3 friends - all of us are teachers, 2 guys & 2 girls) started a community yoga organization called Yogi Roots & our goal is to unite the large Portland Yoga community.
Continue reading ›4-rth Salutes Democracy Now!
Here @ 4-rth sustainable fashion, our Blog updates are not daily, as we choose to bring you highly relevant & focused content only. This brings us to our latest update we want to bring to your attention, which is nothing less than, ourfavorite news source on the planet! It is PBS/NPR's Democracy Now! Most importantly, it is NOTsponsored by corporate America or any other for-profit seeking organizations who are trying to influence the content & ultimately the viewer. It is unfiltered intellectual commentary, interviews and powerful investigative journalism at its best. And the primary host, Amy Goodman, is a breath of fresh air from most broadcast journalists as much for her uncanny intellectual bravado as her simplistic "salt-of-the-earth" appearance. It airs daily for a full hour, uninterrupted by commericals.
Continue reading ›4-rth in Sunkist Orange
Celebrating Pantone’s announcement of Tangerine Tango as the “it” color for the year 2012, we at 4-rthsustainable fashion want to introduce Sunkist Orange as a full extension of our current collection. Summer’s around the corner, and we want to make a splash with Sunkist Orange for menswear. Sunkist Orange is currently undergoing production in the men’s tanks, tees, hoodies, track pants, shorts, and thermals! It will be incorporated into the line as a basic color, and will be available in all of the styles listed above. We will also be bringing back the men’s Heather Gray track pant with Sunkist Orange piping. Get excited!! Not to worry ladies, we have a new product out for you too :) 4-rth is in production for a cute new hoodie for women, the Fitted Slip-On Hoodie. It is super lightweight and comfortable, a perfect addition to your yoga & pilates wardrobe -- you can slip out of class and "slip-on" our light & breezy slip-on hoodie top!
Continue reading ›4-rth Bamboo in the House
To all the 4-rth ladies out there, we have a new color exclusively just for you! We are so excited to introduce our newest color - Bamboo! This will be an addition to the women’s Fitted Slip-On Hoodie, currently offered in just the Sand colorway. Together, these two eco-friendly colors will make a great pair in 4-rth’s sustainable fashion line for women. Easy to slip-on during or after your yoga or pilates workout to run your errands or otherwise trot about town in sustainable style! In tandem with 4-rth’s sustainable practices, the Hoodie is made up of 100% Modal – an extremely eco-friendly fabric. Modal is a highly sustainable product made from Beech Wood chips derived from the Birch Tree. The cellulosic structure of Modal allows it to wick 50% more moisture than Cotton! This provides excellent moisture transportation, outstanding regulation of the body climate, and exceptional skin friendliness.
Continue reading ›Yogi Loves 4-rth
4-rth sustainable fashion ... "designs & creates awesome yoga clothing for men & women that areorganic and sustainable, made here in the US, and wear wonderfully. Here is a link to his website…http://www.4-rth.com/. I have been wearing & teaching in his shorts for a few years now & LOVE them! I literally have a wardrobe of his shorts that I wear when I teach at Prana, for all my Yogi Roots classes, and all of myForrest Yoga TV appearances with Ana. I would HIGHLY recommend his products, the causes his company stands for, and will gladly write more about them, or promote them any way I can. I will attach some photos of me wearing his shorts in Denver at Red Rocks, San Fran, and on tv with Ana in Portland... " Thanks again! Greg Jamiel
Continue reading ›4-rth Color Palette
As many of you know, 4-rth has been sold out of several styles and sizes. Worry no more! We are undergoing production and expect a fully stocked inventory by the end of the month!! We have re-ordered many fabrics and we want to share with you our color palette for the upcoming season. All of the colors have been renamed with an earth-centric theme. The color names were all chosen with earth-y elements so we can remind everyone of our eco-friendly practices in sustainable fashion.
Continue reading ›Chris Daughtry Loves 4-rth
The #1 Country & Pop Music Star of 2007: CHRIS DAUGHTRY just tweeted and tweetpic-ed a photo & message about how much he loves his 4-rth eco-friendly clothing. In this "shirtless" pic, you can see Daughtry in his black 4-rth eco-track pants working out with a medicine ball & personal trainer. http://twitpic.com/amj2t3
Continue reading ›4-rth Lifestyle Photoshoot
hi everyone! i forgot to add this photo from 4-rth sustainable fashion's latest photo shoot in the desert near Palm Springs this past summer! We used the wind turbines as our backdrop! It was crazy fun!! check out the pic!
Continue reading ›40rth Swimwear
4-rth sustainable fashion is now working on an awesome swimwear line "4" Men that will have Trunks, Speedos & Boxer cut bathing suits for swimming ... or ... simply looking cool by the pool. The line will be completely designed and manufactured in the USA (Los Angeles, CA) from a USA-produced recyclednylon fabric called Repreve. The eco-friendly collection will be accented by vibrant colors like "Southern California" Orange and "Arabian" Blue. www.4-rth.com
Continue reading ›4-rth Sustainable Eco Friendly Organic Fabrics
4-rth sustainable fashion & yoga apparel is proud to announce that we are now using custom-made fabrics in our NEW line from the use of Modal & ProModal. From Beech wood, textiles made from Modal are resistant to shrinkage and fading due to its strength & dimensional stability. They are particularly smooth and soft, more so than mercerized cotton, to the point where mineral deposits from hard water do not stick to the fabric surface.
Continue reading ›Natural Energy And Fossil Fuel Use
8 MINUTES!! That is how long it takes for the SUN to provide the ENTIRE energy needs of the planet today. yet we still rely upon dirty fossil fuels for 99%. WHY….could it be the lockdown on politicians by the OIL, GAS, & COAL industries? duh! GW Bush’s energy bill of 2005 actually encouraged vastly MORE fossil fuel destruction of US soil - particularly thru-out the Rocky Mountain states. 4-rth sustainable fashion & yoga apparel is highly opposed to dirty energy & strongly encourage the USA to invest heavily in renewable, clean, green energy!
Continue reading ›Four states getting over 10% from wind power!
This was an awesome news find for me & 4-rth sustainable yoga fashion. I love to hear that SINCE the federal government is dragging its feet on CLEAN energy legislation and expanding the GREEN energy sector or providing MORE funding for it, that there are many individual states out there that are taking the bull by the horns!! 4-rth is attaching this link, again from one of our favorite sites for GREEN & sustainable reporting -- from YALE university. By the way, the FOUR states are: Iowa (20%). SD (13%). ND (12%). Minnesota (11%). Texas installed the most new capacity, while CHINA installed the most NEW wind energy capacity in 2009 with a 36% share of all new investment on the planet. http://e360.yale.edu/content/digest.msp?id=2537
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