An Inspired Chat with 4-rth Founder Douglas Donehoo – Featured in VoyageLA
Today, we've good news for our customers who’ve been walking with us side by side towards our eco-conscious mission. We’re thrilled to announce that 4-rth has featured in VoyageLA, a publication that spotlights local entrepreneurs and changemakers making a difference in LA and beyond. Our founder, Douglas Donehoo, in a VoyageLA interview, shared the journey of 4-rth from scratch to becoming a sustainable clothing spotlight, his vision, and the features that made us stand out from the crowd.
This milestone is a reminder that we’re moving in the right direction. It proves that our commitment to sustainability isn’t just a goal; it’s our reality.
This blog isn’t just another PR; this is the celebration of how authenticity and commitment are shaping the future of sustainable clothing with 4-rth. Let’s get into why we were featured on VoyageLA, behind-the-scenes of Douglas’s story, why this feature matters for you, and more.
Why VoyageLA Chose 4-rth: A Story Rooted in Purpose and Sustainability
How did we make it to VoyageLA? 4-rth was selected to be featured in VoyageLA for its simplicity and authenticity, from our commitment to sustainability and ethical production to supporting local manufacturers and being one of the most cherished eco-friendly fashion brands that LA individuals love. VoyageLA recognized that our goals are about making a difference for the environment, not just profit.
Since 2009, when Douglas Donehoo founded 4-rth, our mission has stayed the same, making sustainable clothing made in Los Angeles accessible at affordable prices. That’s why we don’t wholesale. It helps us avoid the markup layers that can harm our sustainable trade practice promise. Our founder’s philosophy is simple: combine the most comfortable and durable eco-friendly fabrics with a unique design for superior fit and style.
Meet the Mind Behind 4-rth: Douglas Donehoo’s Vision.
Douglas Donehoo's 4-rth story began long before 4-rth itself. While working for a banking company, his growing dissatisfaction pushed him to make a real difference. His passion for environmental change led him to join NRDC.
In the Interview with VoyageLA, he shared how childhood ambitions of wealth and power, shaped by shows like Dynasty and Falcon Crest, evolved into a deep commitment to protecting habitat and the environment.
He also reflected on lessons from past challenges. After being burned by SEO companies chasing money instead of value, he avoided addressing SEO issues for years. Yet, his commitment to 100% made-in-L.A. sustainable fashion remained unshaken.
Turning Challenges into Change: Lessons from Douglas’s Journey
Douglas believes that consumption is fine as long as it's done sustainably. 4In his VoyageLA interview, he shared how he no longer chases personal enrichment but focuses on leaving the world a better place.
He encouraged people to focus more on the planet’s health rather than their own wealth accumulation, power, and destiny. Despite challenges like greenwashing and widespread unsustainable practices, Douglas stayed committed to manufacturing in LA, even when it costs more. This unwavering focus supports sustainability, local jobs, and ethical production.
How 4-rth Redefined Sustainable Fashion in Los Angeles
When it comes to comfortable, durable, and sustainable clothing made in Los Angeles, 4-rth continues to lead the way. Every piece is proudly made in L.A., supporting local artisans, manufacturers, and ethical labor practices.
Our eco-conscious fabrics like Modal, Tencel, and Promodal blends proved that style, comfort, and performance can go hand in hand, without making the planet pay the price.
Designed to Move, Made to Last
- From yoga sessions and casual outings to office meetings, every piece of 4-rth is designed to perform in any setting.
- With ergonomic features like flatlock stitching, premium comfortable fabric with sweat-wicking ability, every pair of 4-rth clothing is built to impress and last long.
This is why 4-rth became an eco-friendly fashion brand that L.A. truly loves for its conscious manufacturing and planet-first approach.
Feel the Difference: Why 4-rth Matters for You
Sustainability isn’t the only spotlight our eco-friendly fashion brand gets. The comfort of the fabric, the snug fit, the performance, and the timeless style are equally loved. With our sustainable clothing, you don’t have to replace your wardrobe every few months. Our pieces are designed to last.
How to Style and Care for Your 4-rth Apparel
Running errands or hitting a yoga class? Pair our sustainable pants with a tank top.
Traveling? Nothing is more comfy than our cuffed joggers with a transition hoodie.
Formal occasion? Grab our dress pants with a short-sleeve t-shirt.
On a beach or summer vacation? Wear our yoga shorts.
To increase the lifespan of our clothing, air-dry, gently wash inside out, and wash only when needed.
Why 4-rth? Our clothing is good for your skin, your pockets, and the planet.
Join the Movement: Conscious Living Starts with What You Wear
Change starts with awareness, and our everyday choices matter more than we think. Douglas Danehoo’s 4-rth story is proof that fashion doesn’t have to be cruel to the planet. Our wardrobe choices can be eco-conscious, ethical, and stylish at the same time.
Supporting LA-made brands means supporting local manufacturers, creating community impact, and making sustainable fashion choices.
Join the 4-rth community today, take your first step towards a better future, and explore the eco-friendly fashion brand that LA individuals love.
FAQs: Readers Ask, We Answer
What makes 4-rth’s clothing sustainable?
4-rth sustainable clothing is crafted from eco-friendly fabrics like modal, tencel, and promodal. These are biodegradable and use less water and energy during production.
Are all 4-rth garments made in Los Angeles?
Yes, 4-rth garments are 100% designed, sewn, and dyed locally in Los Angeles under ethical labor standards as highlighted in the VoyageLA Interview.
What’s the best way to choose the right fit?
Our garments are designed with movement in mind. Check the size guides and opt for your regular activewear fit.
Looking Ahead: A Future Rooted in Sustainability
We’re deeply grateful to VoyageLA for featuring our founder, Douglas Donehoo, and recognizing our impact on the community. For us, this milestone reflects 15 years of our commitment to sustainable fashion.
Our core values remain the same: supporting locals, ensuring fair trade practices, and creating durable, sustainable clothing that lasts, looks stylish, and feels comfortable.
Experience conscious comfort and sustainable clothing made in Los Angeles. Shop 4-rth’s eco-friendly collections today and take your first step in giving back to the planet.
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