4-rth Blog with info about fashion, lifestyle, the planet, and the scene, all year round.
4-rth is thrilled to announce that International Music sensation Chris Daughtry can soon be seen in a full 5-page spread in Muscle & Fitness Magazine wearing none other than his favorite American made clothes: 4-rth organic clothing!!
Just take a look at the very cool set design used by the magazine to shoot Chris in a set that he told me took about "2 hours" to complete. In this particular picture, Chris can be seen in our vibrant Royal Blue Eco-Track Short. Chris loves them for the flexibility and range of motion that our ribbed 'piping' provides throughout the body of the short! The piping extends, uninterrupted, from the sides of the leg up and around the top of the rear in back -- an exciting innovation that we wish we could patent!! This piping technique is also used on our 12 different colors of Eco-Track Pant in addition to our 9 different colors of the Shorts -- which also come in two different body styles! The other style being the newly introduced Cuffed Yoga Pant which is quickly becoming one of our most popular items in our collection of american made clothes.
The rock musician & entertainer Chris Daughtry of the group: Daughtry paid a "surprise" visit to my office today to buy a ton of our sustainable yoga clothing including our new Edge Mens Hoodies & yoga pants, shorts, & tanks too!
Daughtry tried everything on and even took some photographs scooping up his new yoga clothing! (seen in this Facebook link from 4-rth's fan page) and also below! What a fun day it was!
Chris has bought from us several times before and was already becoming a big fan of our mens yoga pants, hoodies, & related yoga clothing. But it was a HUGE surprise to have him unexpectedly drop by our office. Chris happened to be on a business trip here in Los Angeles -- which is where we make ALL of our clothing!
In this particular picture, he can be seen wearing our new Edge Mens Hoodie!
Today, we received an letter from Amazon that our company was a TOP SELLER during the 2012 holiday season! And perhaps MORE thrilling is the fact that our customer service ratings were the highest possible: an "A+". 4-rth has a store-front that started on Amazon last summer -- carrying our full collection of Mens Yoga Pants & Hoodies, Yoga Shorts, Tanks, Tees, and related yoga clothing. Following is the note:
"Dear 4-RTH ("for earth"),
On behalf of Amazon, we want to congratulate you on your outstanding sales performance during the 2012 holiday season.
Your sales ranked among the top 25% of all Amazon sellers. In addition, your customer satisfaction ratings were excellent -- A+ -- during this period.
Thank you for the hard work and dedication that made these results possible. You provide an exceptional shopping experience for customers on Amazon."Read More
Yoga Instructor Brian Aganad, who mostly practices & teaches Vinyasa Flow Yoga at Avalon Yoga Center, sends us some amazing pictures of himself in several Mayurasana poses wearing 4-rth mens yoga pants! Mayurasana, or "peacock" poses are obviously extremely difficult & we recommend you NOT try this at home! ;).
The reviews are in! 4-rth yoga pants for men are favored by any yoga instructor who has tried them out! The feedback has been truly amazing & we are incredibly humbled by the praise:
~ "The mens yoga pants are the best dance/yoga/lounge/comfy cozy/workout pants ever!! The sizing is perfect, feels like they were custom made for me.. Really, I love them! And the hoodie is AWESOME too!! Thanx for making such quality clothing!"
~ "Range of motion is incredible with these pants and the material is light. If you're looking for mens yoga pants don't pass these up."
~ "I appreciate the details and especially the feel and fit."
~ "I love the yoga pants. They fit great and are so comfortable and have been using them for yoga all the time."
4-rth sustainable fashion is presenting a new core color to our collection – Cinnabar! This cinnamon red will be available in all of the men’s basic items, including the Eco-Track Pant, Eco-Track Short, Fusion Gym Short, Crossover Hoodie, Thermal V-Neck, Hybrid V-Neck, and Cuffed Yoga Pants for men.
Cinnabar will be available in two color combos in our newest item, the “Cuffed Yoga Pant" for men. This organic Modal Capri pant is available in Black with a Cinnabar contrast, and a Cinnabar with Grey contrast, as well as Royal Blue with Sun Orange contrast. These fresh color combinations are just what your wardrobe needs for the Spring. Pair any of these Cuffed Yoga Pants for men with one of our basic Sustain Tank Tops, throw on a Crossover Hoodie, and you have a complete outfit for the gym!
Our hot new item, the Cuffed Yoga Pant for men, is a Capri pant suitable for yoga, pilates, tennis, running, or just taking a stroll along Santa Monica Pier. The Cuffed Yoga Pant for men is part of 4-rth’s latest redesign, and it includes continuous ribbing along the length of the pant and under the waistband in the back. This sustainable dual fabric allows for even more flexibility, and guarantees a better fit that will not slip or slide around while exercising. The ribbing along the bottom of the Cuffed Yoga Pant ensures that your capris will stay in place for those hand stands! These Capri pants will come in handy for all those upside down positions when practicing Vinyasa power flow. The flexible ribbed waistband on the Cuffed Yoga Pant for men allows for maximal stretch, while maintaining a luxe sustainable look by adding the silver eyelets for the draw cord.
We are sure that Cinnabar will be the new “it” color for Spring activewear. The Cinnabar Crossover Hoodie with Grey Contrast has been getting so many hits, and is currently rated as our most talked about item! Keep checking back for updates, we have much more up our Cinnabar sleeves.
how excited are we to be NO 1 with AMAZON: AMAZON SELLER RANK: #1 in Clothing > Novelty & Special Use > Sports Clothing > Clothing > Men > ShortsRead More
hi everyone! i forgot to add this photo from 4-rth sustainable fashion's latest photo shoot in the desert near Palm Springs this past summer! We used the wind turbines as our backdrop! It was crazy fun!! check out the pic!
The #1 Country & Pop Music Star of 2007: CHRIS DAUGHTRY just tweeted and tweetpic-ed a photo & message about how much he loves his 4-rth eco-friendly clothing. In this "shirtless" pic, you can see Daughtry in his black 4-rth eco-track pants working out with a medicine ball & personal trainer.Read More
Yogi Master Dario Ceaselessly Unfolding currently wearing "his favorite -- white" eco-track pants from 4-rth sustainable fashion made & designed in sunny Los Angeles, CA in eco-friendly Modal. Dario loves all the colors but is wearing the White in this photo that he submitted to us via our facebook fan page which can be found under facebook.com/4rthfashion.
As many of you know, 4-rth has been sold out of several styles and sizes. Worry no more!
We are undergoing production and expect a fully stocked inventory by the end of the month!! We have re-ordered many fabrics and we want to share with you our color palette for the upcoming season. All of the colors have been renamed with an earth-centric theme. The color names were all chosen with earth-y elements so we can remind everyone of our eco-friendly practices in sustainable fashion.
Color Palette attached :)
4-rth sustainable fashion ... "designs & creates awesome yoga clothing for men & women that are organic and sustainable, made here in the US, and wear wonderfully. Here is a link to his website… http://www.4-rth.com/.
I have been wearing & teaching in his shorts for a few years now & LOVE them! I literally have a wardrobe of his shorts that I wear when I teach at Prana, for all my Yogi Roots classes, and all of my Forrest Yoga TV appearances with Ana. I would HIGHLY recommend his products, the causes his company stands for, and will gladly write more about them, or promote them any way I can. I will attach some photos of me wearing his shorts in Denver at Red Rocks, San Fran, and on tv with Ana in Portland... "
Thanks again! Greg Jamiel
To all the 4-rth ladies out there, we have a new color exclusively just for you! We are so excited to introduce our newest color - Bamboo!
This will be an addition to the women’s Fitted Slip-On Hoodie, currently offered in just the Sand colorway. Together, these two eco-friendly colors will make a great pair in 4-rth’s sustainable fashion line for women. Easy to slip-on during or after your yoga or pilates workout to run your errands or otherwise trot about town in sustainable style!
In tandem with 4-rth’s sustainable practices, the Hoodie is made up of 100% Modal – an extremely eco-friendly fabric. Modal is a highly sustainable product made from Beech Wood chips derived from the Birch Tree. The cellulosic structure of Modal allows it to wick 50% more moisture than Cotton! This provides excellent moisture transportation, outstanding regulation of the body climate, and exceptional skin friendliness.Read More
Celebrating Pantone’s announcement of Tangerine Tango as the “it” color for the year 2012, we at 4-rth sustainable fashion want to introduce Sunkist Orange as a full extension of our current collection.
Summer’s around the corner, and we want to make a splash with Sunkist Orange for menswear. Sunkist Orange is currently undergoing production in the men’s tanks, tees, hoodies, track pants, shorts, and thermals! It will be incorporated into the line as a basic color, and will be available in all of the styles listed above. We will also be bringing back the men’s Heather Gray track pant with Sunkist Orange piping. Get excited!!
Not to worry ladies, we have a new product out for you too :) 4-rth is in production for a cute new hoodie for women, the Fitted Slip-On Hoodie. It is super lightweight and comfortable, a perfect addition to your yoga & pilates wardrobe -- you can slip out of class and "slip-on" our light & breezy slip-on hoodie top!
4-rth sustainable fashion SWIM WEAR has officially launched!!
Introducing our 3 brand new styles: the Hybrid Swim Trunk, the Swim Gym Short, and the Eco Speedo. The Hybrid Swim Trunk uses 100% recycled Repreve and is board-short length. It has an exterior pocket on the leg for credit cards and keys. This trunk is detailed with Sunkist Orange piping on the sides and the back. The trunks have red mesh on the inseam with built-in mesh lining. Go straight from the gym to the pool in our new Swim Gym Shorts! Also made from recycled Repreve, the swim shorts are a bit of a looser fit, and are mid-thigh length. There is a hidden inside pocket for your credit card and keys, with an overlaying protective flap. The shorts come in black with an Arabian Blue mesh detail on the leg, also with built-in mesh lining. Introducing our last but not the least (unless you mean coverage) -- the Eco Speedo. It has a Sunkist Orange mesh strip on the side and also an overlay down the center front seam.Read More
4-rth sustainable fashion is now working on an awesome swimwear line "4" Men that will have Trunks, Speedos & Boxer cut bathing suits for swimming ... or ... simply looking cool by the pool. The line will be completely designed and manufactured in the USA (Los Angeles, CA) from a USA-produced recycled nylon fabric called Repreve. The eco-friendly collection will be accented by vibrant colors like "Southern California" Orange and "Arabian" Blue.Read More
Great news... 4-rth sustainable fashion can now announce that Luci Organics has expanded its delivery range of organic produce to West Hollywood! Delicious & Fresh organic fruits & veggies are the perfect elixir to enjoy after your yoga, pilates or tennis lesson! Even more importantly, their prices are actually considerably lower than the exact same product that you would have to drive to at Wholefoods.
www.luciorganics.com uses eco-friendly packaging and offers 100% satisfaction so 4-rth is genuinely thrilled to let our clients & friends know about this amazing & environmentally conscious company that also serves the greater Los Angeles & Orange County areas. Bravo Luci!!
Here @ 4-rth sustainable fashion, our Blog updates are not daily, as we choose to bring you highly relevant & focused content only.
This brings us to 4-rth.com's latest update we want to bring to your attention, which is nothing less than, our favorite news source on the planet! It is PBS/NPR's Democracy Now! Most importantly, it is NOT sponsored by corporate America or any other for-profit seeking organizations who are trying to influence the content & ultimately the viewer. It is unfiltered intellectual commentary, interviews and powerful investigative journalism at its best. And the primary host, Amy Goodman, is a breath of fresh air from most broadcast journalists as much for her uncanny intellectual bravado as her simplistic "salt-of-the-earth" appearance. It airs daily for a full hour, uninterrupted by commericals.
http://www.democracynow.org/tags/climate_change brings you their consistent analysis of climate change and news that impacts the environment. When they talk about the more than 1,000 people arrested in front of the White House who opposed the Keystone XL Pipeline, they also explore indepth the horrific production processes of the Canadian Tar Sands and the impact of the pipeline on local communities. This is news with depth, not just the "headlines" so often delivered by other news "sources."Read More
4-rth sustainable fashion has touched a cord with the Yoga community in Portland, Oregon.
As Yogi Roots founder, Gregory Jamiel, put it: "I (along with 3 friends - all of us are teachers, 2 guys & 2 girls) started a community yoga organization called Yogi Roots & our goal is to unite the large Portland Yoga community. We eventually will be offering scholarships to workshops & teacher trainings to deserving people. Our spirit of Seva is the main driving force of this site & we are off to a great start... I wanted to take a quick moment to thank you for your wonderful clothes! Over the past few years I have bought 5 pairs of your yoga shorts & love them more than any other pair of yoga shorts I own. I actually just ordered 2 more pairs last week!"
He continues: "Portland is obsessed with environmentally conscious companies & I think it would be a great audience for your clothes." Well, we couldn't agree more and will be proactively working with Greg and his organizations -- links below:
Greg pictured in 4-rth Eco-Track Shorts:
Check out this Video clip of me being interviewed -- about why I came to the kick off of the Occupy LA demonstration on October 1st in downtown Los Angeles at City Hall. (I appear @ 2:43)
Occupy Wall St, which kicked off two weeks ago in Manhattan, NY, has grown substantially in prominence in short order. NYPD police brutality two weekends ago probably had some unintended benefits in that it garnered national media attention to what was initially a small group numbering in the hundreds. Now, major progressive minds like Michael Moore and Naomi Klein and celebrities like Susan Sarandon have gone down to Liberty Plaza to talk to the movement to show support & give encouragement.
Occupy LA, or Occupy Los Angeles, is ... (click below picture to "read more")
the area covered by arctic sea ice has reached its LOWEST level since recordings began... while temps there have increased more than TWICE as fast as the planet at large. also, CORAL REEFS are on course to be the 1st eco-system that human activity eliminates entirely from the planet. Human activity from a Western standpoint is clearly un-sustainable to the planet using 19th century energy methodology.Read More
The London-based International Green Awards was founded in 2006 to critical acclaim.
From their feed: Launched in 2006 to critical acclaim, the INTERNATIONAL GREEN AWARDS™ were set up to recognise and reward creative work in sustainability. greenawards.com.
Now following 4-rth eco-friendly apparel & fashion on Twitter.Read More
One of the Stars of HBO's hit series True Blood has requested the eco-friendly Yoga & Pilates clothing of 4-rth sustainable fashion. 4-rth is dedicated to awareness of the environment & the clothing industry's impact on it.
From the Stars' publicist:
"Lauren Bowles is an actress on HBO's hit series True Blood. Her character, Holly Cleary, is Bon Temps first resident witch and Merlotte's newest waitress. This is a big and exciting season for the witches of Bon Temps as it focuses on their face off with the vampires.
In addition to being a full time mother, wife and actress, Lauren is a yoga fanatic. Despite her busy lifestyle, she incorporates yoga into her everyday life by taking classes several times a week at three different studios in L.A."Read More
4-rth sustainable & eco-friendly fashion is STRONGLY behind the efforts & mission of the NRDC Biogems defenders. Please check them out and become an active member simply by E-signing their electronic petitions which are correlated & submitted to Congress. Your participation is via Email and is really easy therefore to take action in your democracy and help support environmental efforts!
4-rth is dedicated to the sustainable production of environmentally friendly fibers into an apparel line that focuses on Yoga, Pilates, Running, Tennis, & other highly active sports activities.Read More
4-rth sustainable fashion is excited to partner up with Los Angeles-based Elevation Fitness. 4-rth will be providing eco-friendly apparel to Elevation for their incredible fitness staff in addition to their new clients when signing up as members. 4-rth will also have a small but exclusive retail presence in their newly designed facility to open up this summer on Sunset Boulevard.
Elevation Fitness believes in Functional Training, which is the science of training the body to meet the specific demands of life or a specific sport. Yoga & Pilates are two of the techniques that are used to build and tone the body in proper balance according to biomechanical principles, building strength, range of motion and freedom from injury. Functional training enhances your performance of everyday activities.
You can find more here:
4-rth sustainable fashion is excited to hear that Google will invest $280 Million in an American company named SolarCity.
The investment will be used to put Solar Powered rooftop panels on about 9,000 homes. This alone will increase the total # of households using solar power by about 10% to 90,000 homes.
As 4-rth mentioned in a previous blog, it takes only 8 MINUTES for the Sun to deliver the planet's entire energy need!
Apparently, the biggest impediment to "installed" solar power on rooftops has been the upfront cost. SolarCity absorbs this cost & then leases the solar panels to the homeowner at a price that would be less than their electricity bill. Everybody wins, especially the environment!Read More
Today @ 4-rth sustainable fashion we stumbled upon an orgainc produce company that, incredibly, delivers organic produce to your door by 6AM -- or it's free! Delicious & Fresh organic fruits & veggies are the perfect elixir to enjoy after your yoga, pilates or tennis lesson!
www.luciorganics.com uses eco-friendly packaging and offers 100% satisfaction so 4-rth is genuinely thrilled to let our clients & friends know about this amazing & environment conscious company that serves the Los Angeles & Orange County areas. Bravo Luci!
97% of all apparel bought each year in the USA is manufactured abroad -- most often in horrific, un-sustainable conditions with dire consequences 4 the environment, the planet & its ecosystem.
100% of 4-rth's fabric, and all Yoga apparel & related trims, are proudly made in downtown Los Angeles -- in the iconic fashion district!
Meanwhile, there are 3.5 Million apparel "slaves" in Bangladesh alone -- most of them young women who toil 12-14 hrs/day, six to seven days out of the week. Their pay -- a whopping .25cents/hr on average. This is not only unacceptable, it is deplorable.
Which are the companies that purchase these goods in bulk? You guessed it...Read More
Toxins like mercury, along with dioxins, acid gases, and other heavy metals, are poisoning our air. That's why we're supporting the EPA's efforts to impose new rules on power plants that would dramatically reduce the amount of mercury and other toxins released into the atmosphere.Read More
4-rth is thrilled to announce that our newest client is the Viceroy Hotel & Spa in Snowmass, CO. 4-rth sustainable apparel is ideal '4' yoga & pilates activities in addition to lounging at the Spa or at home. Starting in May, the Viceroy Hotel & Spa boutiques will carry a range of 4-rth eco-track pants, shorts, hoodies, & underwear!
According to the Viceroy Hotel website ...Read More
On 4/27/2011, 4-rth's founder Doug Donehoo donated several yoga clothing items for a silent auction to benefit Japan - which was recently devastated by a 9.0 Earthquake and ravaging tsunami & subsequent nuclear disaster. Having spent time in Japan, Doug felt personally connected to the devastation there & was delighted to use 4-rth's sustainable fashion '4' another good cause!
As it turns out ...
Well, 4-rth sustainable fashion is super excited to see that the College Democrats of America -- the official youth branch of the Democratic National Committee (the DNC) -- is now following 4-rth sustainable yoga fashion & eco-friendly sportswear apparel on Twitter. Via Twitter, 4-rth routinely announces matters such as 1st time sales in new countries all over the world, but also important updates on the status of sustainability & environmental topics that are often related to politics. Anyway, I want to personally THANK all the college Dems who follow our tweets -- stay tuned for more important updates!Read More
4-rth sustainable fashion & yoga apparel is proud to announce that we are now using custom-made fabrics in our NEW line from the use of Modal & ProModal. From Beech wood, textiles made from Modal are resistant to shrinkage and fading due to its strength & dimensional stability. They are particularly smooth and soft, more so than mercerized cotton, to the point where mineral deposits from hard water do not stick to the fabric surface.
ProModal is a blend of Modal & Tencel — from the Eucalyptus Tree. These ...
That is how long it takes for the SUN to provide the ENTIRE energy needs of the planet today. yet we still rely upon dirty fossil fuels for 99%. WHY….could it be the lockdown on politicians by the OIL, GAS, & COAL industries? duh! GW Bush’s energy bill of 2005 actually encouraged vastly MORE fossil fuel destruction of US soil - particularly thru-out the Rocky Mountain states.
4-rth sustainable fashion & yoga apparel is highly opposed to dirty energy & strongly encourage the USA to invest heavily in renewable, clean, green energy!Read More
This was an awesome news find for me & 4-rth sustainable yoga fashion. I love to hear that SINCE the federal government is dragging its feet on CLEAN energy legislation and expanding the GREEN energy sector or providing MORE funding for it, that there are many individual states out there that are taking the bull by the horns!!
4-rth is attaching ...Read More
4-rth has discovered an AMAZING web site that is the work of YALE University’s School of Forestry & Environmental Studies.
I’m attaching a direct link here about a story that details how the planet’s warming via primarily US & other industrialized countries is DIRECTLY impacting the survival of the world’s mountain-top glaciers which is the primary source of drinking water for billions of people all over the world. Sadly, millions of people who have had little to NO impact on the planets carbon footprint will be the FIRST to suffer & the LEAST capable of adapting — those S. Americans who live off the glaciers in the Andes. This is not sustainable.
Check this out! http://www.e360.yale.edu/content/feature.msp?id=2139Read More
China has overtaken the United States to become the world’s largest consumer of energy, according to the International Energy Agency (IEA). The agency reported that in 2009 China consumed 2,252 million metric tons of oil equivalent in the form of crude oil, coal, natural gas, nuclear power, and renewable sources, surpassing the 2,170 million tons used by the United States. Just eight years ago ...Read More
4-rth yoga-apparel founder Doug Donehoo pictured with model/friend Wilson Cruz and Eva Longoria at the opening of a new, eco-friendly restaurant in downtown Los Angeles. Eva was so nice. It was a great night and a lot of fun to see so many celebs at this opening.
The United Nations General Assembly is considering an historic draft resolution recognizing the human right to “safe and clean drinking water and sanitation” initiated by the Bolivian government. Other member states have been consulted on the resolution and the final text is expected to be presented to the President of the General Assembly, for tabling by the end of July.
In a letter sent last week to all UN Ambassadors and permanent missions, global water advocate and Blue Planet Project founder Maude Barlow urges a decisive and swift passage of the resolution. The letter is available online at:www.blueplanetproject.net.
“This ...Read More
4-rth sustainable fashion spent a FUN day doing YOGA with members of the Los Angeles Dodgers baseball team including Dodgers heartthrob Andre Ethier. Also on hand were Fox 11 News anchor (and friend!) Christine Devine (also pictured). There were several hundred hardcore fans of the Dodgers on hand for the event held ON THE FIELD of Dodgers Stadium in Los Angeles! Furthermore, Andre Ethier was wearing 4-rth shorts (size XL of course!)
Wearing full outfits by 4-rth were Christine Devine and other Los Angeles-based news anchors including Pat Harvey and Wendy Burch.
WHAT IS GLOBAL WARMING?
Carbon dioxide and other gases warm the surface of the planet naturally by trapping solar heat in the atmosphere. This is a good thing because it keeps our planet habitable. However, by burning fossil fuels such as coal, gas and oil and clearing forests we have dramatically increased the amount of carbon dioxide in the Earth’s atmosphere and temperatures are rising.
The vast majority of scientists agree that global warming is real, it’s already happening and that it is the result of our activities and not a natural occurrence. The evidence is overwhelming and undeniable.
We’re already seeing changes...Read More
ONE of the reasons i LOVE the NRDC sooooo much! www.NRDC.org
Subject: NRDC blocks disastrous Everglades mining scheme!
I am thrilled to report a major victory in our long courtroom battle to block one of the Bush administration’s most dangerous attacks on the environment: a proposed massive rock mining project in Florida’s fragile Everglades.
Four years ago, the administration issued permits for the first phase of this gargantuan scheme that would have bulldozed and dynamited 30 square miles of the world’s most famous wetland ecosystem in order to produce a billion tons of limestone rock for use in roads and parking lots.
The resulting 80-foot deep pits — so big they’d be visible from outer space...Read More
Good friend Lisa Ling came out today to support 4-rth sustainable fashion and buy some of my yoga apparel at the annual Santa Monica eco gift festival. Her favorite items are the Organic Cotton Capris and the Yoga Training Shorts. Lisa even commented: “I look damn cute in my 4-rth yoga shorts!”
writing today from a small, virtually unknown town in Ohio….
what we here at 4-rth can tell you is that very few people have heard the term “eco-friendly” or "green." much less can they summarize what it stands for or means! I have educated a few people today with some basics on sustainability — such as what it means to use organic cotton for sustainable clothes, and why earth-friendly consumption is ever more important. I can only hope the word spreads — as they all seemed very enthusiastic about my products with intent to purchase! Wow, thanks small town Ohio!Read More